中大面辅料市场或是柯桥布匹市场等批发市场档口林立,每天人来人往,热闹非凡,但有人生意火爆,有人冷冷清清。这归结于面料企业不懂服装企业的需求。

我们顺带大家看一个数据,之前针对女装品牌的调研中,关于“面料供应要求”一项上,最重要的是保证交期,同时70%的受访企业都希望面料提供商能给予设计支持,而不仅仅限于只是产品提供。

这点说明面料企业与服装企业之间需求对接上、合作上还有很大发展空间!

国家纺织品开发中心副主任曾说过:面对激烈的市场竞争,要想保住原有的客户甚至扩大客户群体,不但要满足客户的要求,更要积极了解“客户的客户”,即去了解终端市场将发生怎样的变化。

因此,面辅料企业应该了解服装企业的真正需求,随着市场趋势变化,摸清变化、依样画瓢、保证交期等方面,快速反应生产。另外不断创新,提高自主研发能力。

那作为一家普通的面料企业如何主动参与到“制造流行”的工作中,如何做好创新,服务好服装主呢?
1、面料生产商提高主动性

面料生产企业应该采取主动,比客户想得更远,而针对不同的客户,要有不同的设计思路,甚至,很多国际知名的面料企业会与服装厂商或采购商共同开发和销售新产品。

例如男装品牌应主要考虑织物风格的变化;女装、童装则可偏重花色图案的设计;运动服装品牌应更多考虑功能性和色彩等等。
2、面料生产商创新从改良开始

一谈起创新,大多数人往往觉得是一笔很大的投入。事实并非如此。

其实创新分三种:模仿型创新、改良型创新和真正的原创。元素重新组合,色彩、组织结构变化等都是创新的方式。

比如韩国人织造的经纱印花面料举例,经纱印花原来是用在传统真丝绸上的一个工艺,而韩国人将这种工艺用于化纤面料织造当中,不但保留了该工艺的特殊效果,还比以前更有竞争力。以往,很多企业只知道模仿真丝的手感、质感等等,而当下的模仿创新则需要从丝绸纹样、工艺效果、艺术特征上进一步把握。
3、面料生产商多尝试革新

企业应该提前定位自己的客户体系和产品体系,为了更好地规避风险,专家建议企业只要拿出1%~2%的产能比例来做就可以。

例如一家年产600万米的企业,可以尝试用550万米做常规产品,50万米来尝试拓展新的客户。这样在不影响整体收益的情况下,稳妥地做一些革新。

以上三点,无法确保你的产品能否大卖,但至少按照这个模式经营,不亏钱,不亏本。相信付出必有回报,不是这一季就是下一季。

(更多内容可关注公众号:bokasj)

246 thoughts on “面料与服装商合作?

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