服装,说起来我们都应该骄傲下,毕竟我们养着全球几十亿人口的遮羞衣。不过最近博咖小编不讲服装历史,只讲商机,特别是做日系外贸的亲们,告诉你个商机,下一个春天就要来了!

为何说春要来了?且看小编把话讲:

最近,亚马逊高级经理Ben讲解了日本服装市场,虽然是不大国土面积,却承认上亿人。可谓是小市场大机遇。

商机!日本市场的春天又来了,跨境贸易不可错过!

日本市场被称跨境蓝

据调查,截止到2014年年末,日本88.8%的人是使用互联网的,特别是手机移动端。而我们中国目前使用互联网的用户是50%,比日本低了38%。可见,日本互联网随时随地,覆盖度高!

第一,随着2020年东京奥运会临近,日本也加速发展互联网,打造互联网产业,希望由现在5%电商占比发展到10%。

第二,亚马逊日本站数据调查,发现客户遍布各个年龄层,而中高年龄段用户比较多(其收入也比较高),年薪4万美金以上的占了75%。

商机!日本市场的春天又来了,跨境贸易不可错过!

第三,日本国内卖家、品牌影响力再下降,就为海外的卖家提供渠道;

日本亚马逊凭借在日本市场高占有率,每月近5千万的访问量,让亚马逊看中时尚品类,今年也重点打造fashion时尚品类,希望更多服装、鞋包等商家入驻日本市场。

中国服装商有何优势?

大家都知道国内服装的市场越来越繁荣,但我们进驻日本的话有何优势呢?

亚马逊负责人表示中国人在服装产业相当成熟,有着先天的产业群优势。

比如,石狮服装产业带,石狮品牌众多,这一品类上在国内乃至亚洲都是数一数二的,集群效应明显,产品资源丰富,这样节省供应链、物流等费用。

另外对于不是品牌服装,通过跨境平台,让中国制造上升为中国品牌,让大家认可接受中国制造!

先不说,如何上升到品牌,走向世界,至少可以做日系外贸服装的朋友获得一个不错销售渠道,但小编还是得提醒下。

如果要进驻日本市场,你最好保证产品的质量,大家都知道日本人的工匠精神,品质好是第一,然后尽量简洁的设计,另外电商平台就得有详细产品介绍页面,小细节注意好,才可能让日本顾客关注到。

373 thoughts on “日本市场不可错过

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